Tuesday, 7 December 2010
new designs coming to my ebay store!
check out my ebay store for updates on funky new items for your wearing pleasure!!check out my ad!!
"EXPRESSING THE BEAUTY OF NATURE THROUGH BEAUTIFUL WOMEN"wel i think this sums up my designs and my garments, does exactly what it says on the label!
new exciting designs!!
Check out the newest designs for 'tentacle head' coming soon for 2011!watch this space!!
Thursday, 26 August 2010
Fashion Media Report
Vogue Magazine
Vogue is among the elite of fashion magazines, since it first went on sale in September 1916, for the princely sum of one shilling, models have aspired to be featured in it and fashion and lifestyle victims and flocked to the shops to purchase it. Unfortunately it currently retails at more than, £3.50. This is more expensive than a lot of other magazines, cosmopolitan is £2.90 in comparison. I do personally feel that the extra expense is justified by both the quality and the quantity of contents.
It is a combination of both the almost affordable and the downright too expensive, which succeeds in allowing the common folk such as myself to aspire to something realistic whilst still holding the privileged above the rest of us, at this point people who are against a class system will be raging against me but unfair as it is this is the way of the world at the moment and we all need something to aspire to! For me the fantastic thing about this magazine is I can flick through and just forget the mounting credit card bills, and the fact that no matter how much I adore them I just cannot justify spending £500 on a pair of Jimmy Choo shoes...
Vogue is what I would consider first and foremost a fashion magazine and secondly a lifestyle magazine. In a typical issue you would expect to find:
Fashion Photo shoot Spreads:
These vary between artistic and simple, some in the form of glossy surreal photo shoots more about the art than the clothes and others as layouts usually set out by a certain style or colour depending on the trends of the month. Vogue is very much inspired by the catwalk so expect to see some outfits and trends that to us simpletons would appear ludicrous but somehow these glamourous models still manage to look good in them...thank God I have enough sense to realise that I wouldn't!
Features and Articles:
There are always a variety of well written articles to read, there are real life stories of tragedy and triumph, I found a recent article by a former cocaine addict very enlightening having known people who have used this drug, it was also positive to the extent she detailed the lowest point of her life, which was beyond something most of us could ever comprehend and still rose to become a fully functioning member of society. There are also interviews with film stars, models, singers etc. Their column style articles a la Carrie Bradshaw in Sex and the City on topics such as does dressing differently affect our personalities? There are also a host of other articles. With the magazine being about an inch thick there is plenty of space for articles as well as the fashion shoots.
Hair and Beauty:
There is an extensive section on hair and beauty featuring products and helpful tips to achieve the catwalk looks. Again the products featured do tend to me expensive but Christmas is coming up! They also tend to feature some more unusual products that you would not necessarily see in day to day life. A recent spread showed Japanese beauty products and included a mask to hold against your eyebrows while plucking and another to hold against your cheeks to ensure you only apply blusher where it's needed.
Lifestyle:
Vogue also showcases home accessories, again in the same way as the fashion layouts some of these seem ridiculous and I couldn't imagine them in any home however these are intermingled with affordable and classy pieces so this section is definitely worth a perusal. The magazine also has a property section which I would warn the non-millionaires among you to approach with caution. It is very easy to fall in love with the beautiful properties shown as they are usually high class apartments in Chelsea, Kensington and the Docklands and are priced accordingly. There is also a travel section which can be invaluable to people looking to go away. Usually one place is featured and many details are given from shops to visit, restaurants to eat in and bars to frequent. The latest issue featured New York and having been there I found the report very accurate and wish I had read it before I visited.
Regular Features:
Like every magazine Vogue has its regular features such as the Fashion Diary, detailing fashion events (mainly in London in the UK edition and I would imagine New York in the US edition) over the coming months. Horoscopes, Readers letters and reviews on films and books.
Adverts:
This is probably my only criticism of the magazine is the sheer volume of adverts, these range from the glossy designer spreads, which almost appear more fashion layout than advertisement, to the classifieds at the back. There is also the usual cosmetic surgery etc adverts found at the back of most women's magazines. To give you an example of the volume of adverts there is usually at least three or four two page spreads before you even reach the contents page. Having said this more artistic ads can be enjoyable to view and often show off the latest designer bags, watches etc.
Overall I would rate Vogue a 7/10 as I do find the articles interesting and inspiring, but on the downside there are far too many adverts.
“Fashion for the people by the people - get involved.”
“The fuk fashion community welcomes you. Join us for fashion news, trends, the latest from the catwalks of London Fashion Week, Alternative Fashion Week and Graduate Fashion Week, competitions, podcasts, videos and conversations with designers and regulars on Threads, the finest fashion forum on the web. “
This is one of my favourite fashion forums, on it you can find lots of information and fashion stories from all over the internet. You can interact with other members of the forum and share ideas and creative thoughts as well as finding useful research. I like the fact that you can communicate with real people and get real opinions.
The downside of this forum is that you have to filter through alot of useless items to find exactly what you are looking for.
Overall I rate this site 6/10
This fashion website links to many fashion blogs all over the internet; it is a quick and easy way to access many blogs within the fashion world online.
There are lots of images and links which are very helpful in directing you to the type of blog you wish to view.
Overall I rate this site 8/10.
Punkyfish............. a new concept
Instead of choosing a whole new market for ‘Punkyfish’, I want to re-invent their brand. They are currently aiming at teens to mid 20’s (female) and I would like to stick to that target audience.
Instead of choosing a whole new market for ‘Punkyfish’, I want to re-invent their brand. They are currently aiming at teens to mid 20’s (female) and I would like to stick to that target audience.
Rivals such as ‘Cyberdog’ and ‘Bench’ have a slightly more mature style that I think young women of today edge towards. I want to create a whole new image for the company. It should be affordable, sexy and stylish. Companies like ‘Cyberdog’ are overpriced and a little to outrageous for street style fashion, and ‘Bench’ is a little too boring and also very expensive.
(Above left: Cyberdog. Above right: Bench)
I want to create a re-brand that takes the sexiness of ‘Cyberdog’ and the street style of ‘Bench’ to create a chic and sassy new look for ‘Punkyfish’ that its target market will love.
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