Instead of choosing a whole new market for ‘Punkyfish’, I want to re-invent their brand. They are currently aiming at teens to mid 20’s (female) and I would like to stick to that target audience.
Instead of choosing a whole new market for ‘Punkyfish’, I want to re-invent their brand. They are currently aiming at teens to mid 20’s (female) and I would like to stick to that target audience.
Rivals such as ‘Cyberdog’ and ‘Bench’ have a slightly more mature style that I think young women of today edge towards. I want to create a whole new image for the company. It should be affordable, sexy and stylish. Companies like ‘Cyberdog’ are overpriced and a little to outrageous for street style fashion, and ‘Bench’ is a little too boring and also very expensive.
(Above left: Cyberdog. Above right: Bench)
I want to create a re-brand that takes the sexiness of ‘Cyberdog’ and the street style of ‘Bench’ to create a chic and sassy new look for ‘Punkyfish’ that its target market will love.
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