This is my mood board for a new image for 'Punkyfish'. It is much simpler and chic than the one portraying their existing image. I have used sexier and more mature imagery to illustrate their new look.I am trying to aim at their existing audience, being teens to mid-20's. In this era of 2010, young girls want to look chic and sexy, not quirky and childish, so this is how i would do it.
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